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Reference
Funding glossary
Definitions for the most common terms founders run into when raising funds. Tap a letter to jump straight to it.
- Accelerator
-
An organisation that delivers a (usually) short term engagement to accelerate the development and market establishment of a startup that has already proved its viability.
See also: Venture Builder Incubator
- Accredited Investor
- A person or business entity permitted to invest in securities without Financial Conduct Authority regulations applying.
- Activation
- Brand activation refers to an interaction, campaign or event which produces long-lasting relationships between a company and its potential customers. This activation also raises brand awareness amongst the target audience.
- Advance Assurance
- Advance assurance is when someone asks HMRC whether they agree that an investment meets the requirements of a venture capital tax scheme. Learn more about HMRC's advance assurance or AA
-
Advance Subscription Agreement
a.k.a. ASA
- An Advance Subscription Agreement is where investors pay for shares before receiving them in a later funding round. ASAs are an equity instrument. Read more about Advance Subscription Agreements or ASAs. Also learn about why we aren't a great fan of ASA.
- Advisor
- Someone who gives advice on a specific aspect of a business or transaction.
- Advisory Board
- An advisory board is a collection of experts who give their skills, knowledge and other support to an organisation.
- Agile Funding
- Agile funding can allow businesses to respond to evolving situations. This flexible approach enables businesses to fundraise outside of a formal financing round and accept money from some investors without waiting for all of them. Agile funding rounds are very straightforward to run on FounderCatalyst
-
AML
a.k.a. Anti Money Laundering
- the legal requirements businesses must follow to avoid criminal activity. Anti-money laundering includes regulations, policies, and laws.
- Angel Investor
- An angel investor invests their money, support and knowledge into a small business, such as a start-up, for a minority equity stake. If you''ve seen the TV shows Dragon''s Den or Shark Tank, there are Angel Investors on there. Read more information about Angel Investors
- Annual budget
- An annual budget lays out a company's projected income and expenses for a defined 12 month period.
-
Anti Money Laundering
a.k.a. AML
- the legal requirements businesses must follow to avoid criminal activity. Anti-money laundering includes regulations, policies, and laws.
- Anti-dilution
- Anti-dilution provisions protect shareholders' rights to maintain ownership percentages if new shares are issued. You can read more about antidilution rights on our blog.
- AP01
- A Companies House form used to appoint a new director to an existing company. The business must submit the form to Companies House within 14 days of the individual's appointment.
- Articles of Association
- Highly important rules that say how a company should be run and overseen. These rules are, with a Shareholders Agreement, the foundational agreement between a company and its shareholders. We've got a great article detailing all of the documents produced by FounderCatalyst as part of a funding round.
- ASA
- An Advance Subscription Agreement is where investors pay for shares before receiving them in a later funding round. ASAs are an equity instrument. Read more about Advance Subscription Agreements or ASAs. Also learn about why we aren't a great fan of ASA.




















